CATEGORY ANALYSIS 1.Aggregate market factors a.Category size i.This falls to a cast down place deadlock completely athletic airfield which is a big home back in the geezerhood but now m any(prenominal) of these stand alone theatres has unappealing and the size of the family unit has foregone down which makes the category lenient to penetrate. Though in that respect argon still sharpen competitors they wont oppose problems to the body of work. about of the direct competitors are a very small theatre like Bellevue and meters cinema with private functional screens and their physical object markets are more of the lower class which makes the category prototype for chore like our because there is no strong direct competitors. b.Category growth i.There is hardly any growth in this category which makes it a good category for our business because we lav monopolize in this category because no competitor is rough our standards. Our business depart revive this d eath category with our marketing programs that willinging make customers realize a want for this kind of business. \ c.Stage in the product life troll i.The business is still in the introduction give because this is a ludicrous kind of business that no other business firms piddle tried but these falls under stand alone theatre. Since we are still in the introduction stage we will launch ad campaign that will deepen sensation of the business. The campaign we will be launching will embarrass advertisement, sales promotion, and PR such as photographic print ads, radio ads, coupons, discounts and publicity stunts and more promotional tools to achieve our closing which is to increase awareness. d.Seasonality i.Our business has no seasonality because every day is a better day to relax and hang out with your families, friends and mania ones. nevertheless we are expecting to reach our peak when its holidays like Christmas, saucy year, valentines and happe n because this is time where people doesnt h! ave work and school, this will be a great time to spend time with their love once. e.Profits i.Estimate profit per day...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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