Internet and Car Shopping Essay -- Expository Essays

Internet and Car Shopping Marketing studies show that more than half of Americans who are in the market to buy a new car use the Internet at least once. The Internet has now become part of the process to buying a new car. Most buyers use it to research cars so they save time going lot-to-lot test-driving cars to find that they just don't fit their tastes. Car buyers can research what car publications say about certain cars or just go to the manufacture's web site and compare specification to other models. Once you make your decision you can just go down to the dealership or order it online and have it delivered to your house. The best part of buying a car online is not having to deal with the pesky sales men that run out as soon as they see you pull up. I really hate that, I just want to walk around by myself and if I need your help I will come in and ask you. I bought a new car about a year ago and every time I went to a dealership a little sales guy came out and told me that I should sit inside the car. I can tell if I don't want to sit inside just by looking at it. I usually got the new guy who was desperately trying a little too hard to try and sell me a car that I wasn't even interested in just because he needed is first commission check. When I started to ask questions they kind of just blew me off because of my age. I believe that their mindset was 'here's a young kid who is obviously going to finance this so I'm just going to try and convince him that he needs to pay $16,000 for a car that has no air conditioning and an am/fm radio'. When you shop online there is no age barrier until you start the buying process, definite plus. When you order your new car online you have a wider variety of choices then you would... ...ce but I would tend to lean to J.D.A's statement just because they are better known. Online car buying seems legitimate and safe. I myself am still wary of putting by beloved credit card number online for thousands to see. I seem to not be the only one who feels this way because many dealers are stating that just because they are on the internet doesn't mean that they are making more money, they are saving money just not making any extra. So why do they stay on the net? They believe that in the future people will trust the Internet more and so they will be seeing the benefits. Of the 17 million cars that will be built next year only 62,000 will be sold online. May the future of car buying be done in your pajamas at your home office?, we'll have to wait and see. Works Cited Preston Lerner "Net Profits" Automobile Magazine 2001 Buying and Leasing pgs 22-27