Sunday, August 11, 2019
Eco Essay Example | Topics and Well Written Essays - 2500 words
Eco - Essay Example A customer relation is one primary feature of business that can allow a small company to outshine large business competitors without spending much money or time. Truthfully, customer relations will build a concrete reputation for an organization and earn repeat clientele. This paper will address customer relations as a congruent economic issue in an organization. In order for any organization to succeed, it must bear in mind that the ultimate goal of all customer relations programs is to establish and build long-term relationships- those in which customers keeps buying the product or service and recommending it to others- with customers. For an organization to achieve this objective, it may need to go to greater lengths to build strong reputation for lavishing their customers with special services, gifts, discounts or other benefits (Schulz, 2008). Nowadays, customer relations has become such a vital paradigm in modern business that people commonly refer to relations with an organiza tionââ¬â¢s internal and external customers. ... Nevertheless, acquiring clients and maintaining them is yet another challenge facing many organizations worldwide. The main aim for all businesses is to gain the most out of their activities. Therefore, customers and customer relations are essential factors that contribute to achievement of this goal (Bliss, 2006). Cognitively, it becomes vital to focus on customer loyalty in order to achieve an organizationââ¬â¢s objectives. The main purpose of most well developed customer relations is to turn one time or occasional clients into loyal buyers. Customer relations specialists distinguish loyalty from satisfaction, putting across that, it is possible for an organization to satisfy customers but have no particular loyalty. Some customers claim to draw satisfaction from one companyââ¬â¢s products but still buy competitorââ¬â¢s products as well. Indeed, what mostly drives the emphasis on loyalty is the bottom line (Kollin, 2011). Customer relations analysts assert that, by estimat es, an organization can spend much higher amount of money in attracting new customers compared to that required in bringing back loyal customers. In addition, repeat customers are more likely to recommend the company to others and try to out the companyââ¬â¢s latest products and services. The financial results are that a small percentage increase in customer loyalty can translate into significant rise in profits. Nonetheless, the opposite of customer loyalty- customer turnover- can deplete an organizationââ¬â¢s marketing resources and signal weaknesses in the firmââ¬â¢s brand image or its competition position. However, it is worth noting that, high turnover does not necessarily depict that the companyââ¬â¢s underlying products or services are at fault. Rather, it may be the negativity or
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