Feasibility Study Proposal Example

Business Proposal for Al Bustan Retail Facility (ARF) Prepared By Dr. Munir Hourani Introduction Al Bustan Retail Facility (ARF) Business Proposal go forthing define broad city-wide goals for sustainable development into focused, actionable, area-specific strategies to ensure the vitality of the central area of Abu Dhabi city and enable us to achieve our corporation vision Abu Dhabi 2030. The planning process will place an emphasis on ways to promote and remediate mixed uses and quality future concept of a retail facility, service-oriented and affordable, transportation and parking management, and the quality and qualification of public infrastructure.Our intent is to identify, understand, and address current strengths and barriers to the creation of new futuristic retail facility development. At the same time we need to make the hard decisions necessary to facilitate the continued evolution and bulge outgrowth of this vital and dynamic mixed use (ARF) facility. We will hire s pecialized retail consultant to divine service produce and accomplish this study and put it in force. Feasibility Study Methodology Our Study will serve the objectives by addressing the future retail marketing concepts through utilizing and studying of the pursual trends 1.Successful in worldwide retail trends and retailing trends to attract the new consumer. 2. Creating new store (Future Stores) designs and concepts to engage consumers and drive profits. 3. Utilizing the latest in-store applied science platforms to effectively create, manage and measure the in-store shopper experience. 4. Harnessing the power of innovative multichannel solutions to engage with new nodes and increase the shopper experience 5. maximising the emf of social media to engage with the new consumer 6.Future Branding Connecting your brand with todays consumer 7. Engaging with the regional consumer Successfully introducing customer loyalty schemes to increase repeat custom, brand visibility and profit ability 8. Capitalizing on the soaring growth of the foodstuff and FMCG market in the Middle East. Retail Feasibility Analysis A retail market analytic thinking will help to determine strengths, gaps and opportunities for retail development and retention of ARF. Bearing in mind the by-line feasibility arrest Abu Dhabi business district is home to cardinal of the most dynamic sm alone business districts in the UAE. ARF is one of the centerpiece of the lodge from a retail, dining, and entertainment perspective and widely regarded as one of the most lucky mixed-use area. The ARF vicinity provides a variety of office, residential, cultural, retail, and institutional uses and is the undisputed center of new Abu Dhabi. * Over the past some(prenominal) years, the retail climate in Abu Dhabi has evolved. Major retail developments, traditional retail competitors and malls have added worthy competitors to downtown Abu Dhabi. Retail business has benefitted from the climate dominating Ab u Dhabi island ( humid and hot ) most of the years round, to create the finale of shopping and entertaining in indoor areas. * Downtown Abu Dhabi is now at a crossroads of development. The community has enjoyed marked success since the boom of 1990s and does not wish to rest on those accomplishments. The recent recess has complicated the market forces at work in the country, resulting in store closures, reduced profits, and traditional retail churn.In Abu Dhabi all of this is happening at the same time that retail and dining destinations have expanded out of the traditional retail business. * As you know Abu Dhabi now is on the cusp of a new downtown master plan process that will provide detailed analysis of downtown and provide the come about to share this planned community expansion. Scope of Work We will be working on the following subjects or tasks to fulfill the Objectives of the study. The Scope of work will be limited to the following 1. Review and understanding of prior A bu Dhabi retail market. 2.Overview of local and ARF vicinity retail capacity including * Market definition * Market partition and demographic analysis 3. Analyze the existing retail mix and growth for the ARF, and the assessment of visitor versus local traffic. 4. Identify potential retail voids in the ARF area. 5. Recommendations to capture retail market opportunities, and reinforce customer base. 6. selling recommendations to develop a series of new retail brand allocation (Franchises), marketing, business retention, and recruitment recommendations for ARF. specialised Deliverables 1. Review of prior Abu Dhabi retail market Report. . Local and ARF vicinity retail capacity Report. 3. The assessment of visitor versus local traffic Report. 4. Identify potential retail voids in the ARF area Report. 5. Marketing Recommendations and new retail brand Recommendation Report. 6. Al Bustan Retail Facility (ARF) Feasibility Study Final Report enlarge the results of the tasks mentioned a bove, also including an Executive Summary of major(ip) findings. 7. An annotated presentation for sharing findings easily with stakeholders. Project anatomys Phase 1 Review of prior Abu Dhabi retail market task, and Local and ARF vicinity retail capacity task.This phase will end with delivery of the mentioned tasks Reports. Phase 2 The assessment of visitor versus local traffic task. Identify potential retail voids in the ARF area task, nd Marketing Recommendations task. This phase will end with delivery of the mentioned tasks Reports. Phase 3 Feasibility Study Final Report detailing the results of the tasks mentioned above, also including an Executive Summary of major findings. Project Duration This study will need 90 days for the purpose of executing all Business Proposal objectives.