Market Success and Entry Strategy Research Paper

Market Success and Entry dodging - Research Paper ExampleThe first and foremost step is the analysis of the food market size and demand. The market according to the various segments ar divided and categorized. For example, for an automobile market, the division of the market can be as according to the taste, demand and preference of the consumers. The consumers in one theme of consumers are different from the other group and each represents a separate entity. The characteristics or the dimensions on which a market size is determined are geographic, cultural, friendly, economic and psychological factors. The market potential of a new consumer mathematical harvest is tested. The acceptance level of the product would decide the money that product will make in the market. There are various factors, which bushel segmentation in a consumer market. Geographic is one such factor, where a country is segmented on basis region, city, urban, rural and climate. Demographic all in ally mar ket is segmented on the basis of age, family size, gender, household income, life stage, occupation, education, religion, race, generation and social class. Further, segmentation can be done on the basis of lifestyle and personality traits. On an various(prenominal) level market can be segmented on the basis of attitude, belief and perception of products, product awareness and usage pattern. Market success analysis In both country the buying or the purchasing power is depends mostly on the infrastructure, currency, quality of the product and employment level. In mostly all agricultural based society, the production of a commodity, information to other available resources is very less. The resources like the labors, professionals or the working class has a major impact on the success of any foreign participation in any country. In India the distribution of labor forces is unequal. Most of the professionals reside in the urban areas. mending Plaza is a fast food chain of restauran t. It offers mostly burgers, chicken pizzas, which will not be accepted by the rural population. In India, the cost of labor is low. In order for the company to be able to market their product smoothly they should employ the local population. The skilled, unskilled labors can be deployed to collect the confidence of the locals and to get the work done at a cheaper rate. The regulations and the duties imposed by the government in like manner play a major part in shaping the business of a company in the international market. The Governments red tape policies are often a hindrance for any foreign company. In India, the government is quite liberal in allowing the foreign companies to enter. India has many U.S. base hotels which are operating since a long time (FAO, 1997). The political, economic and social factor poses a serious problem risk for any new company in the global market. For Hangout Plaza, there are many competition threats from many other fast food chains of hotels. Sinc e there is no clear-cut strategy to decide and learn which strategy can be useful for assessing the competition threats, the need to understand and calculate the same becomes more(prenominal) tedious and tough.