A proposal for company market expansion scheduled for completion by Research Paper

A proposal for company market expansion scheduled for completion by 2023 - Research Paper lessonIt is an American company with its headquarters in Stamford. The company offers both hotel and leisure services. Some of the properties owned by the company include spas, resorts, vacation properties and hotels. More oer, the corporation owns and operates franchises (Great Britain & British Oversees Trade Board, 2004). Background information of the Starwood Hotel and Resorts Starwood Hotel is an lively incorporated owner, worker and franchisor of hotels. The company was initi totallyy established by the real estate investment hard called Starwood Capital. The intention of the formation was to take advantage of the tax break. Frits Van Paasschen is the current CEO. The Starwood Hotel and Resort Company conduct a chain of brands spread across the globe. They include Westin, Sheraton, W Hotels, St. Regis, Le Meridien, Aloft and Element. The company has over 1,134 properties in over 100 na tions (Gibler, Gibler, & Anderson, 2010). Moreover, it has a global employee capacity of 154,000. Starwood enjoys massive marketing and customer computer memory through its program Starwood Preferred Guest. The program allows members to redeem points for services offered such as populate stay and flights. It is imperative to note that the luxury hotels and resorts incorporated in the Starwood Company offer unique and original experiences that evoke lasting memories. Moreover, for any global voyager, the collection offers an entrance to the worlds most tickle pink and attractive destinations (Gibler, Gibler, & Anderson, 2010). The luxury hotels and resorts have exceptional and cherished appearance of the location, native charms and treasures. Starwood hotels and Resort Company breast cultural diversity. This is the sole reason as to why it has extensively established across the globe. The company sustains an henchman and clientele base as diverse as the globes population. The d iverse brands spread all over the world give Starwood a distinctive cultural identity which accommodates diversity. This trend of operation embraced by the companys management as created distinctive appeal in the global market. It is factual that, expanding the operations of the company to the United Arab Emirates may not be faced by cultural based branch (Hudson, 2010). This practice has enhanced the companys objective of inclusion of people of all races with diverse political, scotch and social backgrounds. Indeed, the culture of diversity in Starwood Hotels & Resorts, Inc. is further enhanced by unique blending and excavation of the associates talents from across the globe. The top management commitment to ensure cultural diversity is enhanced in a shared responsibility with the chain of associates spread globally. According to the companys interests, the Starwood intends to reduce the socio-cultural gap among the employees worn from across the globe. This kind of integration satisfies the companys values of international cooperation and amalgamation (Hudson, 2010). This practice trunk the key motivation to the success of the numerous centers of the company located all over the globe. Literature check out The new market in the United Arab Emirates The extent and enormity of how much the UAE has developed in nature, predominantly in the last decade, is exemplary, even beyond the international standards. This tremendous expansion in political, social and stinting areas has put the UAE in the