mack Makeup My own review Cost- base and value-based set &type A; Marketing strategies By Aneesa93 Table of Contents | page:| first appearance| 4| invention| 4| Terms of acknowledgment| 4| order| 4| Findings| 5| Cost-based set | 5| Value-based pricing| 5| Marketing strategies used by Mac Cosmetics| 6| Conclusion| 7| Recommendations| 7| References| 8| Introduction Purpose The of import purpose of this report is to discuss the merchandising strategies, and how a item company uses those commercializeing strategies to set their footings. Recommendations to the business arrangement and to the customers result be suggested. Terms of Reference This report was put across by Ms.Judy Molyneux, position language tutor at Bahrain Polytechnic. It was submitted on the third of November 2011, in order to enter the degree program. Method This information was obtain ed from a physical body of different sources including the English course book, internet research and personalised observations. Findings There are a variety of different marketing strategies used by companies to price their products or services. This report discusses salute based and determine based pricing. Furthermore, it discusses how Mac Cosmetics price their products. Cost-based pricing A pricing method in which a fixed plaza or a percentage of the total monetary value is added (as income or profit) to the cost of the product to arrive at its selling price (Business Dictionary) fit in to Armstrong and Kotler (2007), cost based pricing requires straight forward-moving calculations based on the costs of each item asset alto accomplishher other costs added together to establish the terminal price. In addition, any junior marketer can fulfil this concept. On the other hand, cost-based pricing does not take into explanation the demands of the market or consumers. Also, these type! s of companies tend to ignore the competition against them....If you insufficiency to get a full essay, order it on our website: OrderCustomPaper.com
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