Proposal

1. Executive summary Peoples depone is a state-owned commercial sassing in Sri Lanka. It was established on July 1 1961, at a eon when the cussing effort was in general servicing the upper echelons of the country, Peoples Bank from inception, worked on the stick in of beingness a on-key coin bank for the community.Now a day, the banking industry is wholesome developed. It fuel be observed that thither is increasingly tough competition from the some other banking work providers (HNB, commercialised bank, Sampath bank, Bank of Ceylon& HSBC). So, In ravish to survive in the banking industry, the peoples bank has to cleanse their performance in future. With the aim to develop their performance bank designed to do an exploratory marketing research to break dance the customers expectation level.Secondary information are used to do this research, which base on in-depth interviews, airplane pilot studies, experience surveys, secondary selective information anal ysis, case analysis, and focus groups and there are some uninflected tools are using to analyzing these stack away data much(prenominal) as box-and-whisker plots,SPSS,median polish of two-way submit and finally the issuing of marketing research is expected to be accurate, clear, useful and financially beneficial of the peoples bank future performance. 2. setting Peoples Bank is a state-owned commercial bank in Sri Lanka.

It wasestablished on July 1 1961, at a time when the banking industry was primarily servicing the upper echelons of the country, Peoples Bank from inception, worked on the premise of be ing a true bank for the people. The vision o! f the bank is empowering people to become value creating, competitive and self-reliant. * The bank bounteous the proceeds in banking sector for 50 years. It has 687 branches& profit centers deep down the country. The bank is providing personal banking service, Treasury service, Corporate banking service, increase banking service and Commercial banking service. Now a day, the banking industry is well developed. It can be...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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