The Beer Industry

Introduction Beer is the worlds most widely eat ond and in all probability the oldest inebriant beverage. It is the third most popular drink oerall afterward water and tea, and is commonly consumed by men and women in the linked States. In many states, beer is readily available and is sold in multiple sell channels, including convenience stores. By establishing and commercialiseing a beer business due to high levels of petition within the country, this government activity roll in the hay introduce an adaptive commutation product that merchantman attract diverse guests. San Diego County and Orange County atomic number 18 potential bell ringer market field of views that share similarities in tribe size and would be a viable market for beer. California is the most populous and diverse state within the United States. It has high demand potential for the drink industry. harmonize to RAND California, in 2009 San Diego County had a population of 3,053,793 while the pop ulation in Orange Country was 3,026,786. lead demographic variables namely ethnicity, age, and income can be used to canvas these two geographicalal areas. This analysis allow for evaluate the attractor of these two geographical areas and determine which area will be the most successful to sell beer in.

match of progress on Demand for Beer Segmenting the population of San Diego County and Orange County in terms of Age is an important variable to consider. According to Mintel, consumers olden 2124 dominate the beer industry as they consume the largest amount of beer over a 30 day period. piece this age assembly also dominates most areas of bevera! ge alcohol, the demoralise prices and wide retail availability of beer compared to spirits and wine build up these young adults oddly attractive to marketers (Mintel, 2011). About 245,886 people or 8.0% of the population in San Diego and 199,922 people or 6.6% of the population in Orange County untruth within the targeted age range of 2024 (RAND California, 2011). These geographic areas indicate a limited customer base to market the...If you want to get a effective essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper