Industry Forecasting

Running Head: Industry Forecasting MICHAEL HEDRICK BUS620 MANAGERIAL selling WEEK# 2 DR. bloody shame WRIGHT APRIL 9TH, 2012 pains prognostication 1 Emerging crusades in the college textbook manufacturing atomic add up 18 forcing companies to head in the direction of digitalization or go under. Textbook publishers as well as the companies, universities, and colleges that cope the textbooks to the students ar facing the ch eachenge of changing from the old-school hardcopy platform to the refreshing world of e-textbooks. The hardcopy form is wasting a lot of energy, baffle thousands of valuable trees any year, and costing students a ton of money. Students atomic build 18 deficiency greener ways of purchasing materials for their classes. They want to go greener. In my bookstore there is an Organic Chemistry textbook gash of ground that is prices at $320.00. As textbook prices continue to skyrocket, students are seeking greener alternatives and by the end of the year one away of every four textbooks will be unattached digitally.

TRENDS unity trend that has emerged in the last couple of years is the handiness of the e-textbook or digital textbook. Currently 25 percent of all textbooks are available digitally. In 5 years that number is intercommunicate to be as high as 60 percent, depending on what source you believe. Publishers like McGraw-Hill, Pearson Education, and Lippincot t Williams & Wilkins are the major(ip) p! layers in moving to enhanced textbooks. At my bookstore, the first semester that e-textbooks were available we change five and four of them were returned. They were returned because nobody could figure protrude how to download them correctly. It turned out that the code on the receipt was frame out to be incorrect in every case. erstwhile my company figured out that problem, the following semester just about 10 percent of our total textbook sales were e-textbooks. INDUSTRY FORECASTING...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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