Consumers lifestyle

CONTENT ?. INTRODUCTION..2 ??. CONCEPT AND NATURE OF life-style...3 ???. assortment OF CONSUMERS ON LIFESTYLE.9 ?V. CONCLUSION..15 V. BIBLIOGRAPHY.......17 ?. INTRODUCTION approximately companies operating in the Russian market place, promoting their products, brands & operate ar based on the results of segmentation of the market and consumers. For a clear and reasonable commentary of target groups (segments), there are several basic ways. As a rule, around unremarkably using segmentation by demographic characteristics. However, the practice of merchandising in recent old age and the experience of remote colleagues suggest that a simple segmentation of consumer goods/services for demographic/regional characteristics, are generally not sufficient.

Product or service is used not by people of a certain age or location of residence, namely consumers a certain brand, choosing it according to their taste and lifestyle. In modern terms, in connection with the development of the market and increasing competition, the study of lifestyle is becoming more relevant as they give a broad view of customers, the square picture of what is hidden poop impersonal socio-demographic data and patron to understand the actual manner of consumers. Companies need to know customers, to chance their behavior, anticipate their actions. Psychographic measurements are oftentimes more extensive compared with the measurements of demographic, behavioural and socio-economic. Psychographic is the just about effective and most importa nt sign of segmenting consumers, because it ! takes into consider the relatively intangible phenomenon - motivation, perception, interests, personality, learning, beliefs and attitudes. Psychographic parameters listed higher up play directly and mirror the lifestyle of consumers. The lifestyle helps most accurately reveal the secrets of motivation and perception, as well as to construe the relationship of man to the product or service. The close to study the lifestyle of consumers... If you want to get a wide of the mark essay, order it on our website: OrderCustomPaper.com

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